简讯
2020年12月3日，由釜山国际交流财团与中国友好城市共同主办的“釜山公共外交论坛”在釜山举行。此次论坛是釜山国际交流财团和中国的上海、北京、天津、重庆等4个城市的人民对外友好协会以“后疫情时代公共外交，中韩城市间的交流方向和合作课题”为主题举行的首次共同论坛。
2020年12月7日，察哈尔学会会长韩方明应邀与马来西亚驻华大使拉惹•拿督•努西尔万（HE Ambassador Raja Dato’ Nushirwan Zainal Abidin） 会见并共进午餐，双方就中马关系、马国内政治形势以及共同关心的当前国际局势等广泛议题交换了意见。
2020年12月8日，由中国外交部和韩国外交部主办的第八届中韩公共外交论坛在京举行。中国公共外交协会会长吴海龙、韩国外交部公共外交大使张宰福、韩国国际交流财团理事长李根出席并致辞，两国政府、智库、媒体、企业、非政府组织和公众代表参加，重点围绕“推动后疫情时代中韩全面合作与交流”进行深入探讨。
2020年12月8日，东莞公共外交协会第一届第六次会员大会召开。大会审议通过协会工作报告、2020年度财务报告。东莞公共外交协会表示将继续深化与世界各国的人文交流，积极推进公共外交实践和理论的创新探索，培育、巩固、扩展知华知粤知莞友好力量，擦亮“讲好东莞故事”品牌，开创东莞公共外交工作新局面，助推“湾区都市、品质东莞”建设。
2020年12月9日，中国非洲人民友好协会成立60周年庆祝活动举行，全国政协副主席、中国非洲人民友好协会会长李斌出席并致辞，中国非洲人民友好协会常务理事、察哈尔学会会长韩方明在线参加，非洲国家驻华使节和中非各界代表约200人参与了此次活动。
2020年12月9日，察哈尔学会会长韩方明会见日本电通（ DentsuGroup）中国区总裁石川惠太，双方表示将加强合作，继续以各自的优势为中日友好及经贸交流做出努力。
2020年12月14日，由察哈尔学会、西南科技大学、国际问题研究基金会拉美中心、欧美同学会西葡拉美分会联合主办的2020年度拉美中心年会在京举行。十余位前驻拉美资深外交官、拉美研究领域顶尖学者与相关单位代表齐聚，共同回顾2020年察哈尔学会拉美研究中心工作，分析研判疫情肆虐下2020年拉美地区的总体形势，并展望来年中拉关系带来的机遇与挑战。
2020年12月16日，由凤凰卫视主办的“与世界对话•太平洋未来合作论坛2020”顺利召开，察哈尔学会秘书长李强民大使、察哈尔学会国际咨询委员会委员贾庆国教授等来自国内多个领域的专家、学者、政要受邀参加。论坛聚焦中美外交及其对国际社会的多方面影响，期望通过对话和讨论，碰撞出大国相处的新范式。
2020年12月18日，由韩国民主和平统一咨询会议青岛协议会主办的中韩国际学术论坛在青岛举行，察哈尔学会会长韩方明、察哈尔学会副秘书长兼延世—察哈尔中心主任张忠义以视频方式在线出席并发表主旨演讲。韩国国立外交院院长金峻亨在主旨演讲中表示，中国提出的“双暂停”和“双轨并行”的方案仍然有效,希望在这一共识的基础上，加强在朝鲜半岛问题上的合作。
2020年12月19日，宾大沃顿中美峰会首次在京举行，本届峰会主题为“下一个十年——合作共赢，构建人类命运共同体”，由金融经济、社会责任、科技发展、国际关系四大板块组成。察哈尔学会会长韩方明，察哈尔学会国际咨询委员会委员、外交部前新闻发言人沈国放大使出席开幕式并发言，国内外1200余人通过线上或线下方式参会。
2020年12月21日，由察哈尔学会、民智国际研究院和美国驻华使馆经济处共同主办的中美经贸关系座谈会在京举行。美国驻华大使馆经济处代理公参倪达信（Chico Negron）、美国财政部驻华代表麦尔敦（Oliver Melton） 等多位经济官员，中国国际贸易学会专家委员会副主任李永、察哈尔学会全国理事会副理事长张国斌、察哈尔学会常务副秘书长周虎城等出席了座谈会。双方期望通过交流为美国新一届政府制定相关国际贸易政策提供客观依据，为推动未来中美经贸合作奠定良好基础。
2020年12月27日，由察哈尔学会、张家口察哈尔文化研究会和内蒙古二连浩特察哈尔商会共同主办的察哈尔口岸贸易文化座谈会在京召开。会议由察哈尔学会全国理事会副理事长张国斌主持，察哈尔学会会长韩方明、张家口察哈尔文化研究会会长杨文宝、二连浩特察哈尔商会会长陈宝出席并发言，与会专家围绕口岸贸易及国际文化交流等进行了充分交流。
2021年1月3日，第六届中国海外网络传播力论坛暨2020中国大学、央企、城市海外网络传播力建设系列报告发布会在京举行。北京师范大学新媒体传播研究中心、中国日报网、光明网及北京师范大学教育新闻与传媒研究中心联合发布“海外网络传播力年度报告，”与会专家代表就中国海外网络传播力作主旨发言并互动点评。
2021年1月4日，察哈尔学会秘书长李强民大使会见德国驻华公使吕帆（Frank Rückert）一行，双方就当前的国际和地区形势以及进一步发展中德在疫情防控、经贸合作、公共外交等领域的合作进行了探讨。
2021年1月13日，中加线上论坛成功举办，与会专家就中加政治与外交关系、中加法律体系的异同、中加经济问题与国际合作等深入交流并达成广泛共识。察哈尔学会秘书长李强民大使在线主持论坛，中国驻加拿大大使丛培武、加拿大驻华大使鲍达民致辞，以及来自中加两国的二十余位专家学者在线出席论坛。
2021年1月19日，由三亚市人民政府、三亚公共外交研究院、新华社中国好故事数据库等单位主办的“中国2020三亚公共外交论坛”成功举办。本次论坛以“中国自贸港建设与人类命运共同体构建”为主题，探讨中国特色大国公共外交的使命，推动中国（海南）自贸区、自贸港建设，积极参与人类命运共同体构建。
ABSTRACTS
Viewpoints
Making CPC’s Story Heard by the International Community
Han Fangming • 1 •
In recent years, China has attached great importance to “telling China’s story and making China’s voice heard by the world”. The core of “China’s story” is the “story of the Communist Party of China (CPC)”. This year marks the 100th anniversary of the founding of the CPC. Over the past century, the CPC has led Chinese people through difficulties, overcome obstacles and won one victory after another, which has profoundly changed the fate of both the Chinese people and the country, and also the trend and structure of the world development. The CPC has become a political party with the largest numbers in the world. The 100th anniversary of the founding of the CPC presents an important opportunity to tell the CPC’s story to the international community and this requires our in-depththinking, making good use of the opportunity and acting in a well-planned way.
Special Topic
Tell China’s Story
Grasping the Historical Opportunity and Telling China’s Story Well
Sun Haichao • 5 •
The impact of Covid-19 on the world economy and international relations is far beyond people’s imagination. International relations have been out of order, and China has become the backbone and a de facto leader of the world’s anti- epidemic forces. China’s international influence and prestige have increased unprecedentedly. The disillusionment of the American and European democratic myth and refreshed understanding of China became the most prominent manifestation in international relations in 2020. China, the only country which achieved economic growth among all the major global economies in 2020, is now playing a key role in the stable development of the world economy. And China has provided strong material support for the global anti-epidemic effort. China’s vaccines have also brought hope to developing countries. Western public opinion on China has shown some signs of positive shift. America’s “Lighthouse of democracy” no longer illuminates. The history has now provided a good opportunity for the effort of telling China’s story well.
New Year Message — a Unique Way to Tell China’s Story
Chen Shuisheng • 14 •
New Year message has become an important way for people to say farewell to the past year and express welcome to the new year. Leaders of many countries often take advantage of New Year messages to release positive and importantsignals to the world. New Year message has become an important “window” for the world to examine the changes and adjustments of a country’s domestic and foreign policies, and it has aroused the attention of the international community. Since the 18th National Congress of the CPC in 2012, President Xi Jinping has delivered New Year messages for eight consecutive years. The contents cover the affirmation of achievements, praise of the people, boosting higher morale, appeal for peace, and pushing forward cooperation and development. These New Year messages have aroused much enthusiastic response both at home and abroad and have become a unique way of spreading China’s voice and telling China’s story.
Comments
Offering a Package of Denuclearization that DPRK Can’t Refuse
Chan Young Bang (US) • 21 •
The raging of Covid-19 in the world, coupled with sanctions, has put DPRK in a severe situation. It, however offers a rare chance for making a breakthrough in the negotiations on DPRK’s denuclearization. Biden has to cooperate with members of the six-party talk to craft a deal that bases itself on benefit-cost analysis of economic development in exchange for DPRK’s denuclearization.
On Brand Diplomacy
Zhao Xinli • 25 •
Multinational companies and international brands have a profound impact on international economic and trade cooperation and international relations. Brand diplomacy not only mobilizes economic and technological resources of a country, helps achieve development goals of companies and brands, but also spreadsa country’s culture and values, which can promote the national image. Brand building and development is closely related to the characteristics of companies and products and also in many ways related to the economy, society, religion and values of a host country. Chinese brands have risen rapidly in recent years with their enhanced influence on the international stage. China’s brand diplomacy has a very promising future. We should pay attention to role of brands during international cooperation and meanwhile. We should also pay attention to brand wars in international competition.
On China’s Strategic Choice in the Arctic Region
Wu Jianshu • 33 •
The United States has made increasingly stronger efforts against China with Trump administration’s launch and gradual pushing forward of the Indo- Pacific Strategy in recent years, which has brought a serious strategic challenge to China’s national security. Yet, it has also somehow posed an opportunity for China to break through U.S. strategic containment. China should make corresponding preparations on strategy and policy, including obtaining legitimate rights and interest in developing marine and natural resources in the Arctic region. This new shift in the strategic situation may have provided a new strategic opportunity for China which is now confronting increasingly strong strategic pressure from theU.S. in the Indo-Pacific region, so as to alleviate the huge strategic pressure fromthe U.S. and create a favorable strategic environment for China’s rise.
Multinational Corporations: A New Force in Public Diplomacy
Wang Xiaoguang & Fu Xianfeng • 40 •
It has become a new endeavor in public diplomacy to summarize the important impact of multinational corporations on public diplomacy on the worldstage, analyze and make multinational corporations better known. This can provide reference for multinational corporations in conducting public diplomacy in the new era. Considering the background and trend of global governance and national diplomacy as well as the practical demands based on overseas business objectives and diversified public relations, multinational companies can help deepen economic and trade cooperation and international relations, promote positive interactions between corporate brands and national image and the realization of business sustainability, by taking advantage of the cutting-edge concepts, tools and methods of public diplomacy.
On the Dispute between Religious Discourse and Secular Discourse of Public Diplomacy
Sun Yulun & Wang Yiwei • 48 •
Public diplomacy, an imported product of the Western world, has its origin in strong religious features. Chinese people, having adopted its concept yet without taking in its religious part, have localized public diplomacy and developed it into a kind of public diplomacy with secular characteristics. The misunderstanding in the discourse of public diplomacy between China and the West largely stems from the difference between religious discourse and secular discourse. By studying public diplomacy’s religious origin in the West and its secular application in China, this paper analyzes the reasons underlying the dispute between these two kinds of discourses.
Case Studies
Chinese Indians' Global Practice of "Making Home" in the MobileInternet Era
Zhang Liming • 59 •
In modern society with transnational mobility as a normality, Chinese Indians have long been busy with the practice of "making homes" through building "ancestral homes", "spiritual homes" and "life homes" in the foreign land. And now in the digital mobile Internet era, they have been integrating the three together to build them into a whole body. Chinese Indians' practice on "making homes" is of unique case study value to understanding the phenomenon of populations' globalization.
Shaanxi Province' s Foreign Exchanges in the Era of the BRI
He Xiaoqiang & Lu Weina • 67 •
The development of the Belt and Road Initiative (BRI) has promoted foreign exchanges in Shaanxi Province. Such activities have developed unique features as they expand in scope. However, there are still some problems that cannot be ignored in the further promotion of Shaanxi’s foreign exchanges, such as the dilemma in concept and cognition, insufficiency of capacity and knowledge. It will help promote in-depth development of such exchanges to overcome these dilemmas, for which we need to make more efforts on enhancing the concept and cognition of international exchanges, and improving the capacity and professional level of doing so.
Developing the Discourse of International Publicity and Translationwith Chinese Characteristics
Yin Bochun • 78 •
The discourse system of international publicity with Chinese characteristics is one developed by those engaged in international publicity and translation through language symbols. It is an external representation of China’s ideology, development concept, values and interest demands at the national level, and an important part of China’s national cultural soft power. Developing the discourse of international publicity and translation with Chinese characteristics can help build up China’s national image, foster a more stable and friendly international environment for China’s peaceful development and strengthen China’s international discourse efficiency. Developing the discourse of international publicity and translation with Chinese characteristics can be tackled in the three aspects of basic tasks, paths and principles.
The Function and Change of Confucius Institutes in Japan from the Perspective of Public Diplomacy
Shen Haitao & Fan Qing • 85 •
Public diplomacy, which has played a key role in the normalization of China-Japan diplomatic relations, still has a vital function in promoting the future China-Japan relations. The development of Confucius Institutes in Japan, as part of Chinese government’s efforts for innovating public diplomacy, aims to build a channel in a systematic way against the vulnerability brought about by political factors in people-to-people exchange between the two countries.At the same time, Japanese people’s on-site learning of Chinese language and stories and experiencing Chinese culture is conducive to both reducing the information asymmetry caused by Japanese media’s one-sided coverage of China and improving Japanese people’s cognition and attitude towards China. In the long run, Japanese people who have a more objective and comprehensive understanding of China will convey their friendly attitudes towards China to their colleagues, families and friends in their work and daily life, which will have a “water wave” diffusion effect. Confucius Institutes in Japan are like sparks scattered everywhere for cultivating friendship between China and Japan. They are in the interest of transforming China-Japan relations from the current turbulent period to a relatively stable and strategically mutual-beneficial stage.
Preliminary Analysis of the Role of Alumni Affairs Management of International Students in China in Promoting the People-to-People Exchange in the BRI
Yang Junfang, Liu Dong & Fan Xiaoyun • 94 •
People-to-people exchange is the social foundation and long-term guarantee for the development of the Belt and Road Initiative (BRI). Opening education to the outside world and accepting foreign students can provide talent and intellectual support for the BRI, establish a wide range of connections, and also build an important path to people-to-people exchange. Activities related to alumni of international students, as a link for the world to understand China and the carrier of people-to-people exchange between countries, bear the attributes of diplomacy, technology, economy, humanity and other resources. Giving a full play to the role of the education and alumni affairs management of international students in colleges and universities can consolidate public opinion’s foundation in thedevelopment of the BRI, elevate the level of China’s opening to the outside world, and build a bridge of people-to-people exchange for the BRI.
An Analysis of Jordan's Foreign Language Policy from the Perspective of Foreign Policy
Zhang Qizhen & Chen Wanhui • 103 •
Language is an important medium of communication between different countries and nationalities. In order to communicate smoothly, people need to learn the languages of other countries. Taking Jordan’s foreign language policy as the research subject, this paper tries to analyze the changes in Jordan’s foreign language policy from the perspective of foreign policy. Between the 1920s and the 1940s as a trusteeship of Britain, Jordan gave priority to developing English education. Along with the change of national conditions and international situation, Jordan began to implement a pluralistic foreign language education policy with English education as the foundation. Since entering the 21st Century, under the impetus of the Belt and Road Initiative, both the number and scale of Chinese courses opened in Jordan have been increasing rapidly.
Book Review
The Change of Power in the Era of Globalization and Information — Book Review of Soft Power
Bi Haidong • 107 •
Joseph Nye’s book Soft Power was published at the beginning of the 21st century. The book with its content shedding new light to readers each time they read it can be regarded as a classical work in the field of international relations.Based on his rich experience in both the political and academic arenas, the author has accurately grasped the trends of the world political change and put forward the concept of “soft power” with details by transcending the traditional limitations of “hard power”. Putting forward the concept of “soft power” has reflected changes of power in the era of globalization and information, and provided useful guidance for countries around the world including China in conducting public diplomacy.